Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services
| Year of publication: |
2008
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|---|---|
| Authors: | Ball, David A. ; Lindsay, Valerie J. ; Rose, Elizabeth L. |
| Published in: |
Management international review : mir ; journal of international business. - Wiesbaden : Gabler Springer Fachmedien, ISSN 0025-181X, ZDB-ID 2097618. - Vol. 48.2008, 4, p. 413-432
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