Retracted: Inside out : social media videos and destination branding: neuromarketing using EEG technique
Muhammad Faisal Shahzad, Jingbo Yuan, Farrah Arif and Abdul Waheed
| Alternative title: | Inside out |
|---|---|
| Year of publication: |
2024
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| Authors: | Shahzad, Muhammad Faisal ; Yuan, Jingbo ; Arif, Farrah ; Waheed, Abdul |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 3, p. 886-918
|
| Subject: | EEG Emotive | Experimental research | Neuromarketing | Social media | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Aufsatz zurückgezogen |
| Other identifiers: | 10.1108/JIMA-08-2022-0236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014520790