Retrospective and Prospective Views on the Marketing-Finance Interface
| Year of publication: |
2005
|
|---|---|
| Authors: | Hyman, Michael R. ; Mathur, Ike |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 4, p. 390-400
|