Return on engagement : content, strategy, and design techniques for digital marketing
Tim Frick
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Frick, Tim |
| Publisher: |
Burlington, Mass. : Focal Press |
| Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Website | Werbewirkung | Advertising effects |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 319 S. Ill., graph. Darst., Kt. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 978-0-240-81283-0 ; 0-240-81283-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701766