Return on engagement initiatives : a study of a business-to-business mobile app
Year of publication: |
July 2017
|
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Authors: | Gill, Manpreet ; Sridhar, Shrihari ; Grewal, Rajdeep |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 4, p. 45-66
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Subject: | causal effects | engagement initiatives | mobile applications | returns | USA | United States | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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