Return on interactivity : the impact of online agents on newcomer adjustment
Year of publication: |
2011
|
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Authors: | Köhler, Clemens F. ; Rohm, Andrew J. ; Ruyter, Ko de ; Wetzels, Martin |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 2, p. 93-108
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Selbstbedienung | Self-service | Electronic Commerce | E-commerce | Virtuelle Realität | Virtual reality | Bank |
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