Return on Social Branding
Matthias Schulten
| Year of publication: |
2012
|
|---|---|
| Authors: | Schulten, Matthias Bernhard |
| Published in: |
Social Branding : Strategien - Praxisbeispiele - Perspektiven. - Wiesbaden : Springer Gabler, ISBN 3-8349-3224-8. - 2012, p. 371-389
|
| Subject: | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Return on Investment | Return on investment | Simulation |
| Extent: | Diagramme |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553471