Reveal or hide? : impact of demonstration on pricing decisions considering showrooming behavior
Yanran Li, Bo Li, Wei Zheng, Xue Chen
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Yanran ; Li, Bo ; Zheng, Wei ; Chen, Xue |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 102.2021, p. 1-20
|
| Subject: | Bayesian updating | E-commerce | Price competition | Product demonstration | Showrooming | Supply chain management | Lieferkette | Supply chain | Preiswettbewerb | Electronic Commerce | Preismanagement | Pricing strategy | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2020.102329 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514524