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Revenue creation : business models for product-related services in international markets ; the case of Zwick GmbH & Co. KG

Daniel Zähringer, Jochen Niederberger, Knut Blind and Alexander Schletz
Year of publication:
2011
Authors: Zähringer, Daniel ; Niederberger, Jochen ; Blind, Knut ; Schletz, Alexander
Published in:
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 3/4, p. 629-641
Subject: Zwick GmbH & Co. | Geschäftsmodell | Business model | Werkzeugmaschinenbau | Machine tool industry | Internationales Management | International management | Dienstleistungshandel | Trade in services | Deutschland | Germany
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