Revenue management and pricing : case studies and applications
Year of publication: |
2004
|
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Other Persons: | Yeoman, Ian (ed.) ; McMahon-Beattie, Una (contributor) |
Publisher: |
London [u.a.] : Thomson |
Subject: | Betriebliche Finanzwirtschaft | Managerial finance | Preismanagement | Pricing strategy | Preispolitik | Erfolgsplanung | Revenue Management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVI, 216 S graph. Darst |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie ; Fallstudiensammlung ; Fallstudie ; Case study |
Language: | English |
Notes: | Enth. 16 Beitr. |
ISBN: | 1-84480-062-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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