Revenue management implications of branded vs. independent hotels price-parity and online distribution effectiveness
Thomas A. Maier
| Year of publication: |
2013
|
|---|---|
| Authors: | Maier, Thomas A. |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 7.2013, 3/4, p. 223-243
|
| Subject: | revenue management | branding hotels | online distribution | price-parity modelling | internet marketing | Revenue-Management | Revenue management | Hotellerie | Hotel industry | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Vertriebsweg | Distribution channel | Markenimage | Brand image | Electronic Commerce | E-commerce | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391245