Revenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions
Behrooz Khorshidvand, Hamed Soleimani, Soheil Sibdari, Mir Mehdi Seyyed Esfahani
| Year of publication: |
2021
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|---|---|
| Authors: | Khorshidvand, Behrooz ; Soleimani, Hamed ; Sibdari, Soheil ; Seyyed Esfahani, Mir Mehdi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-22
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| Subject: | Multi-level supply chain | Multi-channel | Revenue management | Advertising levels | Green products | Lieferkette | Supply chain | Revenue-Management | Werbung | Advertising | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102425 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434341