- 1. Introduction
- 2. Literature review
- 2.1 Negotiation theory
- 3. Methodology
- 4. Data analysis
- 5. Findings from general level data
- 5.1 Respondant demographics
- 5.2 Implementation of e-RAs in buyer organizations
- 5.3 Consequences of e-RAs
- 5.4 Ethics
- 6. Managing the actual event
- 6.1 Cross-functional decision-making and preparation
- 6.2 Successful versus unsuccessful events
- 7. Conclusions
- 7.1 Future research
- Appendix A. Buyer interview protocol
- References
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