Reverse innovation : a global growth strategy that could pre-empt disruption at home
Vijay Govindarajan and Chris Trimble
| Year of publication: |
2012
|
|---|---|
| Authors: | Govindarajan, Vijay ; Trimble, Chris |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 40.2012, 5, p. 5-11
|
| Subject: | Schwellenländer | Emerging economies | Innovation | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management | Wirtschaftswachstum | Economic growth | Disruptive Innovation | Disruptive innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009664275