Reverse innovation at Speres : a case study in China
Year of publication: |
2014
|
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Authors: | Corsi, Simone ; Di Minin, Alberto ; Piccaluga, Andrea |
Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 57.2014, 4, p. 28-34
|
Subject: | China | Emerging economies | Reverse innovation | Schwellenländer | Multinationales Unternehmen | Transnational corporation | Innovation | Innovationsmanagement | Innovation management | Angepasste Technologie | Appropriate technology | Produktentwicklung | New product development |
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