Reversing the Placebo : Performance‐Branded Experiences Can Undermine Consumer Performance
| Year of publication: |
2019
|
|---|---|
| Authors: | Banker, Sachin ; Gosline, Renée Richardson ; Lee, Jeffrey K. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2019, 1 (26.08.), p. 140-148
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1131 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012083060