A review of customer relationships planning : does customer profitability and portfolio analysis provide the key to successful relationship management?
Judy Zolkiewski and Peter Turnbull
| Year of publication: |
1999
|
|---|---|
| Authors: | Zolkiewski, Judy ; Turnbull, Peter |
| Publisher: |
Manchester : UMIST |
| Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | 26 Bl graph. Darst |
|---|---|
| Series: | Working paper series. - Manchester : [Manchester School of Management, Institute of Science and Technology, University of Manchester], ZDB-ID 2950181-7. - Vol. 9908 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 24 - 26 |
| ISBN: | 1-86115-057-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001407136