Review of a 40-year debate in international advertising: Practitioner and academician perspectives to the standardization-adaptation issue
Year of publication: |
1995
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Authors: | Agrawal, Madhu |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 12.1995, 1, p. 26-48
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