Reviewing the concept of brands and branding
Year of publication: |
1993
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Authors: | Goodyear, Mary |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 21.1993, 2, p. 75-79
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