Revisiting and extending : "who should you market to in a crisis? : examining plog’s model during the COVID-19 pandemic"
Stephen W. Litvin, Daniel Guttentag, Wayne W. Smith, and Robert E. Pitts
| Year of publication: |
2024
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|---|---|
| Authors: | Litvin, Stephen W. ; Guttentag, Daniel ; Smith, Wayne W. ; Pitts, Robert E. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 5, p. 1304-1309
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| Subject: | COVID-19 | crisis management | Plog | psychographics | destination marketing | Coronavirus | Krisenmanagement | Crisis management | Tourismusmarketing | Tourism marketing | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231199233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582452