Revisiting attribute framing : the impact of number roundedness on framing
Gaurav Jain, Gary J. Gaeth, Dhananjay Nayakankuppam, Irwin P. Levin
| Year of publication: |
2020
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|---|---|
| Authors: | Jain, Gaurav ; Gaeth, Gary J. ; Nayakankuppam, Dhananjay ; Levin, Irwin P. |
| Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 161.2020, p. 109-119
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| Subject: | Number-roundedness | Granularity | Attribute-framing | Attention | Eye-tracking | Valence-shift | Valence-association | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Markenimage | Brand image | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.obhdp.2020.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012428914