Revisiting experiential marketing : a Delphi study
Andrew Davey, Billy Sung, Luke Butcher
| Year of publication: |
2024
|
|---|---|
| Authors: | Davey, Andrew ; Sung, Billy ; Butcher, Luke |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 1, p. 16-37
|
| Subject: | Brand immersion | Experience | Experiential marketing | XM | Event-Marketing | Event marketing | Markenführung | Brand management | Delphi-Methode | Delphi technique | Marketing | Markenartikel | Brand | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-023-00333-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447413