Revisiting fear appeals : a structural re-inquiry of the protection motivation model
Davide C. Orazi; Marta Pizzetti
| Year of publication: |
2015
|
|---|---|
| Authors: | Orazi, Davide C. ; Pizzetti, Marta |
| Other Persons: | Johnston, Allen C. (reviewed) ; Warkentin, Merrill (reviewed) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 223-225
|
| Subject: | Fear appeals | Online banking | Protection motivation | Response efficacy | Betriebliches Informationssystem | Business intelligence system | Datensicherheit | Data security | Compliance-Management | Compliance management | Angst | Anxiety | Experiment |