Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior
| Year of publication: |
2006
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|---|---|
| Authors: | Kwak, Hyokjin ; Zinkhan, George ; Delorme, Denise ; Larsen, Trina |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 18.2006, 3, p. 57-80
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