Revisiting the causes of organizational discontinuance: A diffusion theory approach offers new insights
Year of publication: |
2016
|
---|---|
Authors: | Parthasarathy, Madhavan ; Forlani, David |
Published in: |
jbm - Journal of Business Market Management. - Berlin : Freie Universität Berlin, Marketing-Department, ISSN 1864-0761. - Vol. 9.2016, 2, p. 650-676
|
Publisher: |
Berlin : Freie Universität Berlin, Marketing-Department |
Subject: | Organizational discontinuance | Channel relationships | Diffusion theory |
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