Revisiting the relationship between product diversification and internationalization process in the context of emerging market MNEs
Georgios Batsakis, Alexander T. Mohr
| Year of publication: |
June 2017
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|---|---|
| Authors: | Batsakis, Georgios ; Mohr, Alexander T. |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 52.2017, 4, p. 564-577
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| Subject: | Geographic diversification | International experience | Internationalization speed | Latin America | Product diversification | Retailers | Diversifikation | Diversification | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Lateinamerika | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jwb.2016.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734037