Revisiting "where does the customer fit in a service operation?" : background and future development of contact theory
Richard B. Chase
| Year of publication: |
2010
|
|---|---|
| Authors: | Chase, Richard B. |
| Published in: |
Handbook of service science ; [Vol. 1]. - New York, NY : Springer, ISBN 1-4419-1627-X. - 2010, p. 11-17
|
| Subject: | Dienstleistungssektor | Service industry | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003968677