Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
| Year of publication: |
1997
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|---|---|
| Authors: | Fournier, S. ; Yao, J.L. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 14.1997, 5, p. 451-472
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