Right on time - Socioecological strategy and implications of turbulence in the Swiss watchmaking field

This paper explores how socio-ecological strategy-making research applies to Swiss watchmaking. We review the literatures on fields, apply this review to socio-ecological strategy, explain how turbulence is manifested in Swiss watchmaking, and assess the viability of socio-ecological scenario planning in this field. We contribute an empirical assessment to socio-ecological strategy and relate scenario planning to field theory. We conclude by exploring research implications of this study.