Risk and Return Perception of Stock Market Investors of Gandhinagar Region

It is a universally accepted principle that risk and return of investing are commensurate. However, people give more importance to return and risk takes a back seat. This study is an attempt to understand the perceptions of 120 investors in Gandhinagar region towards risk and return of investing in stock market. The study analyses the investment preferences of these investors in terms of time frame of investment, investment options, objectives for investment, factors considered before investing etc through a survey. The research highlighted that majority of the investors are aware of concept of risk measurement. However, very few of them actually use while investing as they mostly rely upon the tips of brokers for investment. Besides, they consider the market price and the credit rating of the company before investment and majority of them apply portfolio management technique for managing the investment risk. The study would be useful to the marketers of various investment schemes to customise their offering as per the perceptions for risk and return of the investors