Risk averse retail pricing with robust demand forecasting

Juan-Carlos Ferrer; Diego Oyarzún; Jorge Vera

Year of publication:	2012
Authors:	Ferrer, Juan-Carlos ; Oyarzún, Diego ; Vera, Jorge
Published in:	International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 136.2012, 1, p. 151-160
Subject:	Pricing \| Risk aversion \| Demand uncertainty \| Retail \| Revenue management \| Risikoaversion \| Revenue-Management \| Einzelhandel \| Retail trade \| Nachfrage \| Demand \| Theorie \| Theory \| Einzelhandelspreis \| Retail price \| Prognoseverfahren \| Forecasting model \| Risiko \| Risk \| Preismanagement \| Pricing strategy

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