Risk considerations in the management of customer equity
Ruth N. Bolton and Crina O. Tarasi
| Year of publication: |
2015
|
|---|---|
| Authors: | Bolton, Ruth N. ; Tarasi, Crina O. |
| Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 335-362
|
| Subject: | Kundenwert | Customer value | Risikomanagement | Risk management | Beziehungsmarketing | Relationship marketing | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483478