Risk perception on adoption intention of digital economy : an integration of perceived risk theory with TAM model
A.R. Shanmuga Priya, P. Poonguzhali, R. Krishnaraj, V. Suresh
| Year of publication: |
2021
|
|---|---|
| Authors: | Priya, A. R. Shanmuga ; Poonguzhali, P. ; Krishnaraj, R. ; Suresh, V. |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 24.2021, 3, p. 360-372
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| Subject: | digital economy | perceived risk | technology acceptance model | TAM | perceived benefit | attitude to use | intention to use | Innovationsakzeptanz | Innovation adoption | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Wahrnehmung | Perception | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
Online Resource