Risky business : taking a stand on social issues
Year of publication: |
May-June 2016
|
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Authors: | Weinzimmer, Laurence G. ; Esken, Candace A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 3, p. 331-337
|
Subject: | Corporate social responsibility | Consumer behavior | Social issues | Barilla | Boycotts | Brand reputation | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Konsumentenboykott | Consumer boycott | Reputation |
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