Road travelers' motivations and loyalty : train versus bus services
Year of publication: |
2011
|
---|---|
Authors: | Zamora, Jorge ; Vasquez-Parraga, Arturo Z. ; Rodriguez, Ana ; Gonzalez, Ana |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 28.2011, 5/6, p. 541-555
|
Subject: | Urlaubsverhalten | Holiday behaviour | Verkehrsmittelwahl | Choice of transport mode | Personenverkehr | Passenger transport | Motivation | Beziehungsmarketing | Relationship marketing | Chile |
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