ROI Marketing : Measuring, Demonstrating, and Improving Value
| Year of publication: |
2018
|
|---|---|
| Authors: | Fu, Frank Q. ; Phillips, Jack J. ; Phillips, Patricia Pulliam |
| Published in: |
Performance Improvement. - ISSN 1090-8811, ZDB-ID 2274003-X. - Vol. 57.2018, 2 (12.02.), p. 6-13
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/pfi.21771 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084486