Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance

Ali Mohammad Kassir

Year of publication:	2024
Authors:	Kassir, Ali Mohammad
Published in:	EuroMed journal of management : EMJM. - Olney, Bucks : Inderscience, ISSN 2055-1711, ZDB-ID 2844407-3. - Vol. 6.2024, 1, p. 72-99
Subject:	airline \| alliance \| brand \| loyalty \| marketing \| quality \| risk \| satisfaction \| service \| willing to pay \| willing to recommend \| Fluggesellschaft \| Airline \| Strategische Allianz \| Strategic alliance \| Kundenzufriedenheit \| Customer satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Beziehungsmarketing \| Relationship marketing \| Luftverkehr \| Air transport \| Dienstleistungsqualität \| Service quality

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