Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits
Changju Kim and Bin Hu
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Changju ; Hu, Bin |
| Subject: | Brand equity | Buying group benefits | Competitive strategies | Horizontal alliances | Retail buying group | Strategic integration | Wettbewerbsstrategie | Competitive strategy | Strategische Allianz | Strategic alliance | Markenimage | Brand image | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2021-0115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401997