Role of electronic customer relationship management in demand chain management : a predictive analytic approach
T. G. K. Vasista, A. M. AlAbdullatif
| Year of publication: |
January-March 2017
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| Authors: | Vasista, T. G. K. ; AlAbdullatif, A. M. |
| Published in: |
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5726, ZDB-ID 2425005-3. - Vol. 10.2017, 1, p. 53-67
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| Subject: | Business Intelligence | CRASP Methodology | Demand Chain Management | ECRM | Predictive Analytics | Semantic Predictive Analytics | TAMPA Methodology | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Betriebliches Informationssystem | Business intelligence system | Prognoseverfahren | Forecasting model | Electronic Commerce | E-commerce | Data Mining | Data mining | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSCM.2017010104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655521