Role of individual customers in development of banking products in the context of open innovation concept and demand approach to innovations
Małgorzata Kieżel (Department of Market Policy and Marketing Management, Faculty of Management, University of Economics in Katowice, Poland)
| Year of publication: |
2015
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|---|---|
| Authors: | Kieżel, Małgorzata |
| Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 22.2015, 4, p. 93-106
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| Subject: | open innovation | user-driven innovation | retail banking | prosumption | Innovationsmanagement | Innovation management | Innovation | Open Innovation | Open innovation | Privatkundengeschäft | Personal banking | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011534373