Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market

Sridhar Samu, Tanmay Chattopadhyay and Anubhav Mishra

Year of publication:	2024
Authors:	Samu, Sridhar ; Chattopadhyay, Tanmay ; Mishra, Anubhav
Subject:	ad quality \| country of origin \| Diagnostic cues \| emerging market \| perceived quality \| product knowledge \| word of mouth \| Produktqualität \| Product quality \| Konsumentenverhalten \| Consumer behaviour \| Schwellenländer \| Emerging economies \| Virales Marketing \| Viral marketing \| Produktinformation \| Product information \| Herkunftsbezeichnung \| Designation of origin \| China \| Markenimage \| Brand image \| Wahrnehmung \| Perception

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