Role of Market Turbulence in Shaping Pricing Strategy - Pricing strategies for high technology markets
Year of publication: |
1999
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Authors: | Smith, Michael F. ; Sinha, Indrajit ; Lancioni, Richard ; Forman, Howard |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 6, p. 637-650
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