Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
María Fuentes-Blasco, Beatriz Moliner-Velázquez, David Servera-Francés, and Irene Gil-Saura
| Year of publication: |
2017
|
|---|---|
| Authors: | Fuentes-Blasco, María ; Moliner-Velázquez, Beatriz ; Servera-Francés, David ; Gil Saura, Irene |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 6, p. 650-666
|
| Subject: | Marketing | Innovation | Word-of-mouth | Retailing | Satisfaction | Brand equity | Technologies | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Markenimage | Brand image | Technischer Fortschritt | Technological change | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2016-1279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801144