Role of service characteristics in determining the degree of customer involvement : a typology

Subhajit Chakraborty and Hale Kaynak

Year of publication:	2014
Authors:	Chakraborty, Subhajit ; Kaynak, Hale
Published in:	International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 9.2014, 1, p. 3-18
Subject:	service attributes \| service dimension \| ease of service generation \| value of service \| ease of assuring service quality \| customer involvement \| three-dimensional typology \| service design \| customer contact model \| customer socialisation \| service classification \| Dienstleistungsqualität \| Service quality \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Dienstleistung \| Services \| Kundenzufriedenheit \| Customer satisfaction \| Dienstleistungsmarketing \| Services marketing \| Dienstleistungssektor \| Service industry \| Kundenintegration \| Customer integration \| Kundenservice \| Customer service \| Dienstleistungshandel \| Trade in services

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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