Role of Visual Image of Hospitality Industry in Promoting Tourism and Decision-Making Process of Consumers

The purpose of this study is to investigate the exploratory role of visual imagery in the hospitality sector and its influence on promoting tourism as well as the decision-making processes of consumer perceptions. By reviewing relevant literature, the authors explore the use of visual images and how these can be used presently and propose a model that explains decision-making within hospitality and tourism promotion. The findings highlight the importance of visual imagery for managing and marketing hospitality and tourism products more effectively. The study also offers a practical model that will serve as a foundation for further refinement through practitioner input. There has been limited scholarly investigation in this field, thus the study addresses a gap in research, merging image formation with practical applications for hospitality and tourism organizations.