Role stress among industrial buyers : an integrative model
Year of publication: |
1987
|
---|---|
Authors: | Michaels, Ronald E. |
Other Persons: | Day, Ralph L. (contributor) ; Joachimsthaler, Erich A. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 2, p. 28-45
|
Subject: | Materialwirtschaft | Materials management | Verkauf | Selling |
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