Roles of cognition demand and advertising literacy in advergames

Devika Vashisht

Year of publication:	2024
Authors:	Vashisht, Devika
Subject:	Advergames \| Brand prominence \| Game-product analogy \| Cognition-demand \| Product-involvement \| Advertising-literacy \| Werbung \| Advertising \| Computerspiel \| Video game \| Kognition \| Cognition \| Werbewirkung \| Advertising effects \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Zielgruppe \| Target group \| Markenführung \| Brand management

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