Roles of interactivity and usage experience in E-learning acceptance
Pui Nee Tan (Universiti Malaysia Sabah, Malaysia), Si Ming Chan (Universiti Malaysia Sabah, Malaysia), Guan Kheng Kang (Universiti Malaysia Sabah, Malaysia), Sit Wai Too (Universiti Malaysia Sabah, Malaysia), Mei Wey Ng (Universiti Malaysia Sabah, Malaysia), Tong Seng Liew (Universiti Malaysia Sabah, Malaysia)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Pui Nee Tan ; Si Ming Chan ; Guan Kheng Kang ; Sit Wai Too ; Mei Wey Ng ; Tong Seng Liew |
| Published in: |
Handbook of research on leveraging consumer psychology for effective customer engagement. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0746-8. - 2017, p. 116-137
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| Subject: | E-Learning | E-learning | Innovationsakzeptanz | Innovation adoption | Lernprozess | Learning process | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0746-8.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528820