ROMANIAN MILK MARKET ANALYSIS

The paper investigates the evolution of Romanian milk market in the European market context: primary production, milk processing, supply and demand, consumption, prices and quality; marketing, the domestic market. Deficiencies in the dairy sector has created conditions for import rising. Last year brought about significant increases in imports of raw milk, decreased milk product supplied by local farmers and keeping the main positions of the processors on the market. Domestic consumption of milk per capita remains low in comparison with the European average. The reduction of milk quotas will be a challenge to domestic producers. Development of associations of producers may be a viable option to ensure the continuity of business for the Romanian farmers.