"Running is my boyfriend" : consumers' relationships with activities
Karl-Jacob Mickelsson
| Year of publication: |
2017
|
|---|---|
| Authors: | Mickelsson, Karl-Jacob |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 1, p. 24-33
|
| Subject: | Relationship marketing | Practice theory | Activity theory | Consumer activity | Customer activity | Customer dominant logic | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2016-0108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615630